🏆 Brand Shame Board

Which brands are shrinking their products the most? Here's the leaderboard.

🥇

Aldi

29.9%

avg shrinkage

2 products tracked

🥈

WM Partners LP

20.1%

avg shrinkage

2 products tracked

🥉

Butterball

20.0%

avg shrinkage

1 products tracked

🥇

Aldi

2 products • 2 reports

Avg shrinkage

↓29.9%

Products:

Garlic Powder-37.6%Benton's Wafer Rolls-22.2%

🥈

WM Partners LP

2 products • 2 reports

Avg shrinkage

↓20.1%

Products:

Raw Sugar Hand Soap-29%Raw Sugar Shampoo/Conditioner-11.1%

🥉

Butterball

1 products • 1 reports

Avg shrinkage

↓20.0%

Products:

Ground Turkey 93/7-20%

Sabra

1 products • 2 reports

Avg shrinkage

↓20.0%

Products:

Hummus-20%Hummus-20%

Unilever

4 products • 5 reports

Avg shrinkage

↓18.7%

Products:

Hellmann's Mayonnaise-33.3%Breyers Ice Cream-25%Breyers Ice Cream-14.3%Ben & Jerry's Pint-12.5%Dove Body Wash-8.3%

Procter & Gamble

2 products • 2 reports

Avg shrinkage

↓17.9%

Products:

Charmin Ultra Soft-25%Bounty Paper Towels (6 pack)-10.8%

Stouffer

1 products • 1 reports

Avg shrinkage

↓17.6%

Products:

French Bread Pizzas (2 ct)-17.6%

Goodwipes

1 products • 1 reports

Avg shrinkage

↓16.7%

Products:

Actually Flushable Wipes (3-pk)-16.7%

Mondelēz

2 products • 2 reports

Avg shrinkage

↓16.1%

Products:

Cadbury Dairy Milk-20.5%Toblerone-11.7%

#10

General Mills

2 products • 3 reports

Avg shrinkage

↓15.3%

Products:

Cocoa Puffs-22.4%Cocoa Puffs-11.8%Cheerios Family Size-11.5%

#11

Frito-Lay

5 products • 5 reports

Avg shrinkage

↓15.2%

Products:

Lay's Classic Potato Chips-23.1%Cheetos Puffs-15.8%Tostitos Cantina Traditional Yellow Corn-15.4%Doritos-11.9%Tostitos Scoops-10%

#12

J.M. Smucker

1 products • 1 reports

Avg shrinkage

↓14.7%

Products:

Folgers Coffee-14.7%

#13

PepsiCo

2 products • 3 reports

Avg shrinkage

↓14.3%

Products:

Tropicana Orange Juice-18.8%Gatorade-12.5%Tropicana Orange Juice-11.5%

#14

Tillamook

2 products • 2 reports

Avg shrinkage

↓13.4%

Products:

Tillamook Ice Cream-14.3%Tillamook Cheddar Block-12.5%

#15

Coca-Cola

1 products • 1 reports

Avg shrinkage

↓12.5%

Products:

Powerade-12.5%

#16

Nestlé

1 products • 1 reports

Avg shrinkage

↓12.5%

Products:

Häagen-Dazs Ice Cream-12.5%

#17

President’s choice

1 products • 1 reports

Avg shrinkage

↓11.7%

Products:

Pulp free orange juice-11.7%

#18

Simply Orange Juice Company

1 products • 1 reports

Avg shrinkage

↓11.5%

Products:

Simply Orange Pulp Free Orange Juice-11.5%

#19

Signature Select Bakery Cookies

1 products • 1 reports

Avg shrinkage

↓11.1%

Products:

Shaws Bakery Cookies-11.1%

#20

Thomas

1 products • 1 reports

Avg shrinkage

↓10.0%

Products:

Plain Bagels (6-pack)-10%

#21

Waitrose

1 products • 2 reports

Avg shrinkage

↓10.0%

Products:

Duchy Organic Natural Greek Style Yogurt-10%Duchy Organic Natural Greek Style Yogurt-10%

#22

Nestle

1 products • 1 reports

Avg shrinkage

↓9.5%

Products:

Baby Ruth-9.5%

#23

Hormel

1 products • 1 reports

Avg shrinkage

↓9.4%

Products:

Skippy Peanut Butter-9.4%

#24

Kellogg's

3 products • 3 reports

Avg shrinkage

↓8.7%

Products:

Frosted Flakes-9.9%Pringles Original-8.5%Raisin Bran-7.8%

#25

Pepsi-Co

1 products • 1 reports

Avg shrinkage

↓8.3%

Products:

Tropicana Orange Juice-8.3%

#26

Ferrero

1 products • 1 reports

Avg shrinkage

↓7.7%

Products:

Nutella-7.7%

#27

Colgate-Palmolive

1 products • 1 reports

Avg shrinkage

↓7.5%

Products:

Irish Spring Soap Bar-7.5%

#28

Kraft

1 products • 1 reports

Avg shrinkage

↓6.3%

Products:

Philadelphia Cream Cheese-6.3%

#29

Proctor & Gamble

1 products • 1 reports

Avg shrinkage

↓4.6%

Products:

Dawn Platinum Plus PowerSuds Liquid Dish Soap Refill -4.6%

#30

Arizona

1 products • 1 reports

Avg shrinkage

↓4.3%

Products:

Arizona Iced Tea-4.3%

#31

Mars

3 products • 25 reports

Avg shrinkage

↓1.3%

Products:

Snickers-12.5%M & M's-12.5%M & M's-8.6%Snickers-8.6%Snickers-6.3%+20 more

#32

Classico

2 products • 2 reports

Avg shrinkage

↓0.0%

Products:

Pasta Sauces-0%Pasta Sauce-0%