Charmin Ultra Soft
Procter & Gamble
Charmin Ultra Soft Shrinkflation: What the Data Shows
Community reports indicate Charmin Ultra Soft by Procter & Gamble shrank about 25% (reported for 2025) — from 352 sheets to 264 sheets. At the latest reported price of $18.99, that works out to roughly $0.072 per ounce — about 33.3% more per ounce than the original size would have cost at the same price. In plain terms, you now pay noticeably more for each ounce of the same product. All figures here are community-submitted and reflect what shoppers have reported, not official manufacturer data.
Size-Change Summary
Each documented size change and its computed reduction, based on community-reported package sizes.
Overall, the package has gone from 352 oz to 264 oz — a total reduction of 25% across 1 report.
Price-Per-Ounce Analysis
The real cost of shrinkflation shows up in the price per ounce. Below, the latest reported price is measured against both the original and current package sizes.
At the latest reported price of $18.99, you now pay about $0.072 per ounce. For the original 352 oz size at that same price, you would have paid roughly $0.054 per ounce. That is about 33.3% more per ounce for the same product — the hidden price increase that shrinkflation creates.
Figures are estimates derived from community-submitted sizes and prices, assuming the price held constant across the size change. Actual shelf prices vary by store and date.
📊 Size History Timeline
Shrinkflation in Household
Shrinkflation happens when a product's size or quantity is reduced while its price stays the same or rises — an effective price increase that is easy to miss because packaging often looks unchanged. The most reliable defense is to compare the net weight and the price per unit over time rather than trusting familiar box or bottle dimensions.
Browse more Household products →How This Data Is Collected
Every size and price figure on this page is community-submitted by shoppers who noticed a change. Reports are shown as submitted and are unverified unless explicitly marked “Verified”, which means a moderator or supporting evidence confirmed the change. Prices vary by store, region, and date, so treat the per-ounce figures as informed estimates rather than official manufacturer data.
Want to check the math yourself? Use our price-per-ounce calculator to compare any two sizes and prices, or read how to calculate the real price per ounce. If you spot an error in a report, use the flag button on that entry.
What You Can Do
Spotted another change for this product?
📝 Add to TimelineYou can report historical shrinks too — just select the year it happened