Breyers Ice Cream
Unilever
Breyers Ice Cream Shrinkflation: What the Data Shows
Community reports indicate Breyers Ice Cream by Unilever shrank about 14.3% between 2008 and 2025 — from 56 oz to 48 oz. At the latest reported price of $6.99, that works out to roughly $0.15 per ounce — about 16.7% more per ounce than the original size would have cost at the same price. In plain terms, you now pay noticeably more for each ounce of the same product. All figures here are community-submitted and reflect what shoppers have reported, not official manufacturer data.
Size-Change Summary
Each documented size change and its computed reduction, based on community-reported package sizes.
Overall, the package has gone from 56 oz to 48 oz — a total reduction of 14.3% across 2 reports.
Price-Per-Ounce Analysis
The real cost of shrinkflation shows up in the price per ounce. Below, the latest reported price is measured against both the original and current package sizes.
At the latest reported price of $6.99, you now pay about $0.15 per ounce. For the original 56 oz size at that same price, you would have paid roughly $0.12 per ounce. That is about 16.7% more per ounce for the same product — the hidden price increase that shrinkflation creates.
Figures are estimates derived from community-submitted sizes and prices, assuming the price held constant across the size change. Actual shelf prices vary by store and date.
📊 Size History Timeline
2008 → 2025Shrinkflation in Ice Cream
Ice cream is one of the most notorious shrinkflation categories: the industry standard drifted from a half-gallon (64 oz) toward 48 oz and smaller over the years. Carton shape can hide the reduction, so the printed volume is the number that matters.
Browse more Ice Cream products →How This Data Is Collected
Every size and price figure on this page is community-submitted by shoppers who noticed a change. Reports are shown as submitted and are unverified unless explicitly marked “Verified”, which means a moderator or supporting evidence confirmed the change. Prices vary by store, region, and date, so treat the per-ounce figures as informed estimates rather than official manufacturer data.
Want to check the math yourself? Use our price-per-ounce calculator to compare any two sizes and prices, or read how to calculate the real price per ounce. If you spot an error in a report, use the flag button on that entry.
What You Can Do
Know of another size change for this product? Add it to the timeline!
📝 Add to TimelineYou can report historical shrinks too — just select the year it happened