π Shrinkflation Statistics
Real-time data from our community of shrinkflation spotters.
Products Tracked
40
Confirmed Shrunk
38
Average Shrinkage
13.6%
Reports (30 days)
63
π’ Most Reported Brands
π¦ Top Categories
β οΈ Biggest Shrinkage Offenders
| Product | Brand | Old Size | New Size | Shrinkage |
|---|---|---|---|---|
| Garlic Powder | Aldi | 5.00 oz | 3.12 oz | -37.6% |
| Hellmann's Mayonnaise | Unilever | 30.00 oz | 20.00 oz | -33.3% |
| Raw Sugar Hand Soap | WM Partners LP | 16.90 oz | 12.00 oz | -29.0% |
| Breyers Ice Cream | Unilever | 64.00 oz | 48.00 oz | -25.0% |
| Charmin Ultra Soft | Procter & Gamble | 352.00 oz | 264.00 oz | -25.0% |
Help Us Track Shrinkflation
Every report helps build the most comprehensive shrinkflation database on the web.
Submit a Report βUnderstanding Shrinkflation Statistics
ShrinkWatch aggregates shrinkflation data from consumers across the country. Our statistics reveal patterns in how companies reduce product sizes β a practice that often goes unnoticed by shoppers.
What the Data Shows
On average, products experiencing shrinkflation lose about 10-15% of their original size. Certain categories like snacks, paper products, and beverages are hit hardest. By tracking this data, consumers can make more informed purchasing decisions.
How We Calculate Shrinkage
Shrinkage percentage = ((Old Size - New Size) / Old Size) Γ 100. For example, if a 16oz product becomes 14oz, that's a 12.5% reduction β equivalent to a 12.5% price increase if the sticker price stays the same.