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Track Shrinkflation
Products are getting smaller while prices stay the same. We're tracking it all.
53
Products Tracked
63
Reports
35
Brands
14.3%
Avg Shrinkage
🆕 Recent Reports
Fairlife Whole Milk
Fairlife
202659 fl oz→52 fl oz↓11.9%
Oikos fruit yogurt 4 cup packs
Oikos fruit yogurt 4 cup packs
20264 x 100g→4 x 100g↓0.0%
Häagen-Dazs Ice Cream
Nestlé
200916oz→14oz↓12.5%
Butterscotch coffee
Don Francisco
202612 oz→12 oz↓16.7%
Hummus
Sabra
202610 oz→8 oz↓20.0%
Tostitos Scoops
Frito-Lay
20267.5→↓0.0%
Original Haribo Treat size packets)per)
Haribo
2026.treat size→.6 oz↓33.3%
ice cream
Haagen daz
202614 oz →12 oz↓14.3%
99090
werewr
2026343→343↓-1033.3%
Duchy Organic Natural Greek Style Yogurt
Waitrose
2025500g→450g↓10.0%
🏆 Top Offenders
1Mars
6 products↓9.0%
2Unilever
5 products↓18.7%
3Frito-Lay
5 products↓15.2%
4Sabra
3 products↓20.0%
5General Mills
3 products↓15.3%
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