Unit Price Calculator
Compare the real cost per unit before and after shrinkflation hits your favorite products.
📦 Original Product
📦 New Product
oz
How to Use the Unit Price Calculator
This calculator helps you detect shrinkflation — when companies reduce product sizes while keeping prices the same (or even raising them). By comparing the unit pricebefore and after changes, you can see the true cost impact.
Why Unit Price Matters
Sticker prices can be deceiving. A product that costs $4.99 might seem unchanged, but if the size dropped from 16oz to 14oz, you're actually paying 14% more per ounce. That's shrinkflation in action.
Tips for Spotting Shrinkflation
- Check unit prices on shelf labels at grocery stores
- Compare current package sizes to past purchases
- Look for "New Look!" or "Improved!" labels — often cover for size reductions
- Track your regular purchases in ShrinkWatch